“Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.” -Gwyneth Paltrow

L'Oreal Magic Smooth Souffle Foundation

Image Courtesy of Me

You have probably seen the ads, both in print and on TV, for L'Oreal's newest foundation. It seems Magic Smooth Souffle is everywhere! I'm obviously not the only one who's noticed, either--every place I've looked has been nearly sold out of the foundation, with only a few color options available. Luckily, I was able to snap up a Light Ivory on my last trip to Wal-Mart, and now that I've worn it for a week or so I'm ready to tell you what I think. 

L'Oreal Magic Smooth Souffle Foundation

Magic Smooth Souffle is the newest in L'Oreal's Studio Secrets line of makeup (from whence their new, highly-rated primer comes). It is just what it says it is: a souffle. It looks whipped in the jar and feels as light as air. 

Surprisingly, for such a lightweight foundation, Magic Smooth Souffle has plenty of coverage...so much so that I overapplied it the first several times I used it. It literally just takes a dab to get decent coverage, and it's easily buildable. It dries to a powder-smooth finish and leaves a flawless, airbrushed finish. Although it's visible at first, after a few minutes it melds with the skin and becomes virtually invisible. It comes in 12 shades, so all but the darkest of skin tones should be able to find a match...I have the lightest shade, Light Ivory, and it's almost too light for me, which is saying something. 

Now for the issues I had with Magic Smooth. First of all, while it gave me flawless, airbrushed skin in the areas where my skin was adequately exfoliated and hydrated, on the few areas where I had missed a flake or two we had a disaster. Every tiny sign of dryness was highlighted. This became more evident during the day as my skin lost moisture. The skin around my eyes became crepey and the foundation began disappearing into my skin. Instead of airbrushed, my skin began to look dry and cakey. NOT a good look!

I think Magic Smooth Souffle is a good choice for those with normal/oily or oily skin. It should offer you buildable yet lightweight coverage with a matte finish, and should last much longer on skin that doesn't suck it up like mine does. However, seeing that it is marketed as an anti-aging foundation, and seeing that most of us who are concerned about lines and wrinkles have either normal/dry or dry skin, I just don't think I can endorse this one for the group to which it is marketed. 

Grade: C


Cindy said... .

Thanks for your review, Shannon. I nearly picked this up the last time I was in Ulta but the $15.99 price prevented me for doing so. I know to steer clear now.

February 10, 2011 at 6:37 PM
Anonymous said... .

I agree with this. I am 45 and although I have really good skin and normally spend lots on premium foundations, I got captivated by the marketing and bought this. On the plus side, it has amazing coverage...I was really impressed that even on darker sun spots where I normally use concealer, I didn't need to using this. But... in a few hours the foundation really settles into any and I mean any lines. It looks "airbrushed" but then after awhile it doesn't. The other thing I don't like it that it is in a REALLY heavy glass package. I like to carry make up with me and this is just too heavy. I think it would be great for perhaps younger people who need lots of coverage.

August 8, 2011 at 9:09 AM

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