I'm going to be honest: up until the other day, I'd never heard of Amazing Cosmetics. Apparently it's a pretty good line, but I'd never read anything about it and certainly hadn't tried it. But when I went into Ulta a week or so ago looking for a good concealer for my undereye circles, the SA told me theirs was the best. I have a long and rocky history with concealers (they never cover enough and always look cakey on me), so I figured it was worth a shot. To make my decision easier was the fact that they had a great little kit on sale for 50% off. The Perfectly Amazing kit contains Amazing Concealer, Velvet Mineral Powder Foundation, and Amazing Powderset finisher.
Here's a shot of the set:
I'm happy and impressed with all three of the products in this kit, but most especially the Amazing Concealer. It's creamy and moisturizing and doesn't settle in fine lines. It covers remarkably well with very little product. The enclosed concealer brush applies the concealer very accurately, and its small size allows for pinpoint precision.
Here's a shot of the enclosed brush:
Here's a shot to give you an idea of the small size:
And compared with Dermablend's concealer brush (which is admittedly very large and fluffy for a concealer brush):
Anyhow, back to the concealer. It's highly pigmented and opaque, so it covers circles remarkably well. I apply it with the brush and then press it gently into the skin with my ring finger and it virtually disappears seamlessly into the skin. It lasts all day without drying out or making my eyes look withered. Finally, it brightens my entire eye area.
How much does it conceal, you ask? Well, here's a shot of my inner wrist without any makeup:
As you can see, it's somewhat vein-y and there are purple lines across it.
However, once I applied some Amazing Concealer, things took on a whole new look:
Skin tone is evened out, the appearance of lines is diminished, and the flaws are virtually invisible. Score!
Bottom Line: This is, hands-down, the best concealer I've tried thus far. If you suffer from fine lines and dark circles, it's definitely worth a try.