Image Courtesy of Me!
Okay, here we go. I'm sure all of you have seen the many, many, many ads that have been run by Lancome touting their Genifique line. "DNA!!!!" they scream! "Boosts the activity of genes!"
I, of course, had to go out and buy some last Spring, because it is imperative to me that I foster my vanity at every opportunity. To that end, I am attempting to slowly but surely purchase every youth-enhancing serum I can find, regardless of how ridiculous the claims or how unsupported the science. In this case, the claim for the Youth Activating Concentrate is that it functions as a catalyst for your actual skin care regimen, allowing it to work more effectively. It also supposedly activates youthful proteins and the activity of youth-enhancing genes in the skin, leading skin to virtually turn back the clock, leaving you with incredibly luminous, radiant, smooth, supple, wrinkle-free skin.
Genifique Youth Activating Concentrate
I started using the Genifique Youth Activating Concentrate last April. The packaging is lovely but rather impractical. Although gorgeous, the bottle is heavy and clunky to deal with. I always worry that I'm going to drop it. Additionally, the dropper is ineffective. It only pulls about a drop or so at a time, not quite enough to cover the face, much less the neck. This means that each time I use it, I have to double-or triple-dip the dropper into the bottle. Not a huge deal, but an annoyance. The concentrate itself is a relatively thick liquid, milky in color. It spreads very easily across the skin and sinks in quickly with no residue. It is moisturizing due to the sodium hyaluronate it contains, but not hydrating enough that you can forgo your moisturizer. This concentrate is to be used on bare skin, immediately after cleansing and before moisturizing.
As for the results: Lancome claims that results can be seen in 7 days, but at that point I had still seen no noticeable improvements. After 7 days of use, I did not note any change at all in my skin. After 2 months, I did note some improvement in the texture of my skin. It became smoother and softer while I was using the Youth Activating Concentrate. I also noted a very slight improvement in the fine lines near my eyes, although crepiness was not improved.
Most important to me were the effects I did not see. I truly believed Lancome's claims that skin tone would be dramatically improved, yet the minor skin discolorations I suffer from did not change one iota. Furthermore, at no time did my skin look "lit from within" or "breathtakingly radiant," two other claims I was really, really hoping to prove positive.
In Lancome's case, they offer just enough info to get you reeled in, but not enough to give you an actual clue as to how the stuff works. Lancome claims that Genifique is cutting-edge technology, but they don't share what that technology is. The ingredients list is largely unimpressive, relying almost completely on Bifida Ferment Lysate and sodium hyalurate as its star components. The Bifida Ferment Lysate supposedly maintains the skins natural flora (huh?). It's a new concept, so I suppose it can be considered cutting-edge, but the studies that have shown it to be effective have all been done in petri dishes, not on people. Nobody really knows if the stuff will actually improve the skin growing on your face...just the cells they grow in a lab. Sodium hyalurate is very beneficial in that it can hold up to 1000 times its weight in water.
Now, if you do the math there, the concept seems to be that Genifique will keep the skin's flora maintained (much the way the flora in your intestines can be maintained through the use of probiotics). Okay, that's great...but aside from my point about us not knowing if that actually applies to human facial skin, what if your flora isn't off in the first place? Furthermore, any time you put sodium hyaluronate on the skin it will increase moisture dramatically, which in turn plumps the skin and temporarily decreases the appearance of fine lines and wrinkles. In addition, there is a good bit of dimethicone in Genifique concentrate, which also helps diminish the appearance of fine lines and wrinkles. How any of this ties in with DNA is beyond me.
So on the surface of things, what it seems we have here is a marginally (at best) effective anti-aging treatment being sold at an exhorbitant price amidst claims of cutting-edge scientific discoveries and patents.
Therefore, it is with much sadness that I say I am disappointed in Lancome's Genifique Youth Activating Concentrate. I feel that it does not hold up to its claims. I also feel that Lancome is not giving adequate information as to why this is such a groundbreaking formula, and when one actually takes the time to research, it becomes evident that the reason for this may be because there really isn't much in the way of groundbreaking ingredients in this formula. Which makes the price totally unwarranted.
Overall grade: C