Amazingly, up until a couple of weeks ago, I'd only tried one Armani lipstick. It was the gorgeous red Rouge D'Armani modeled so well by Megan Fox for the Fall 2011 Collection, #406--Scarlatto. I love, love, love the lipstick, by in typical fashion I've found so many pretties since then that I never stopped at the counter again. Of course, it didn't help that I was less than enthused about the same collection's Jacquard Palette #2 eye shadows.
Howevah...I'm trying to branch out from my typical redredred lipstick and have been (slowly) moving towards plums, berries and neutrals, so when I saw #601, I decided to give it a shot. It's a lovely color with just enough "oomph" to make my lips pop without the pin-up-girl effect I often go with.
#601 is an extremely cool plum, leaning almost (but not quite) purple. As a matter of fact, on the Saks Fifth Avenue site, the swatch shown actually is purple, which is misleading. Cool, yes. Outright purple, no. Check out a more representative shot below:
As you can see above, it's not purple, but rather a very cool rosy plum. It's a truly beautiful color that's very wearable for neutral or cooler skin tones. It may very well pull purple on warmer skins, but on me it stays very true to what's in the tube.
On my skin, #601 almost becomes a soft pink, but it's such a saturated color and so cool, it just misses that description:
On my lips, the shade becomes the perfect plum. It's soft and relatively neutral, but is deep enough to really set off my lips without appearing remotely washed-out. On me, it's a great daytime color that can easily hold over to evening wear. It's just subdued enough to wear with dramatic, vivid or smokey eyes while still remaining deep enough to give me a focal point if I choose to go with understated eyes.
Wear time is quite good at 4-6 hours depending on whether I'm eating or drinking a lot. The finish begins almost glossy, drying down very evenly through satin and finally matte, leaving a subtle stain on the lips with no visible ring. During the day, I often apply first thing in the morning and let it fade naturally, supplementing with a bit of lip balm occasionally until lunch, after which I reapply and repeat the process. I wouldn't call this a terribly moisturizing formula (at least, not after the first hour or so), but it's also not drying, and it's relatively lightweight on the lips. In short, it's a very comfortable and easy lipstick to wear.
Bottom Line: This one will become one of my true workhorses, suitable for virtually any occasion.