I haven't done a foundation review in quite some time, and there's a reason for that: I haven't been wearing too much foundation lately. When I do, it's been the sheer Armani Face Fabric, which I just realized I somehow never reviewed. But the other day I misplaced my Armani and went rooting around in my foundation drawer, and what did I find but my Missha Cho Bo Yang BB Cream. I'd forgotten all about it! Seriously forgotten. That should tell you how out-of-control my makeup situation is.
But today I'm here to right a wrong and give this little BB Cream its due...because I owe it a lot.
I bought the Cho Bo Yang cream when it was packaged as a special purchase along with the M Signature Real Complete BB Cream SPF 25 PA++. It was a good value and I couldn't decide between the two formulas, so I took a chance and got them both. I've been happy with both formulas, but the Cho Bo Yang has a few advantages over its sister cream, among them better coverage and more skin-serving ingredients.
Cho Bo Yang BB Cream is marketed as an "herbal prescription BB Cream" that is tri-functional through the use of Chinese herbal ingredients including Korean Wild Ginseng, Cordyceps Sinesis, and pure gold. These ingredients purportedly work in synergy to promote wrinkle repairing and whitening, while the SPF 30 PA++ gives sun protection. It was developed to keep skin radiant while offering no irritation during wear, and claims to be long-wearing.
The formula is fairly thick for a BB Cream, as you can see below:
Compare that to the consistency of the M Signature Complete Cream, which is much more liquid and has a slightly more yellow tone:
Due to the fairly thick consistency, Cho Bo Yang is capable of offering strong medium coverage that can easily be buffed out to a sheerer finish. It's perfect for those "not-quite-perfect-skin" days. At first, I found it a little difficult to work with because it can drag a bit on the skin. However, with a little work, I realized that if I warm it between my fingertips before applying, it glides on like silk. The finish is dewy at first, then dries down to a what I would call "luminous", so if you prefer a more matte finish you'll need to follow with powder. As far as BB Creams go, it is fairly long-lasting and has carried me through a day in the kitchen without a problem, but it won't take you into the evening. It's also not very sweat-proof, so if you're going to be in the heat or working out, I'd suggest you try something else.
The color 01 is a greyish pink typical of many Korean BB Creams. It goes on a little ghostly, but as it warms and melds with my skin it becomes much more natural...unless I apply it very heavily, it's capable of giving me a "no-makeup makeup" effect quickly and easily.
The above shot is swatched fairly heavily and not blended at all, but it gives you a good idea of the potential coverage, as it blocks out my veins very well. I find I can build this cream over problem areas such as ruddy cheeks without it becoming mask-like on my skin. You can tell from this shot that the color match is nearly perfect, and once it sets, it's an excellent shade for my pale, neutral skin.
I love that it has SPF in it, but don't like that the bottle came with only Korean writing on it so I'm not entirely sure what the full ingredient list includes. I'm assuming the sun protection consists of physical blocks simply because I'm sensitive to chemical sunscreens and I find this cream to be soothing and non-irritating, but I can't be sure. Those of you who have a lot of sensitivities or want a complete ingredients list will need to contact Missha, as I don't read Korean. I do detect a light floral/herbal fragrance to it, so beware if you are sensitive--although I'm typically pretty sensitive to fragrances and have had no problems.
Bottom Line: This is my favorite of the BB Creams I've tried, thanks to its good coverage and nice finish. It takes a bit of work to get it on, but it's worth the trouble in my opinion. I haven't had problems with the slight fragrance, and although I haven't experienced any life-altering improvements in my skin while using Cho Bo Yang, I also haven't experienced breakouts or irritation. For my dry/combination skin, it lasts well for about 6-8 hours, but will need some serious touch-up work after that since once it decides to fall apart, it does so quickly and completely. That being said, I have yet to find a truly long-lasting BB Cream, so I can't hold that against it. If you have fairly normal skin and want to try a BB Cream with more than average coverage, this just may be your answer.
Cho Bo Yang BB Cream can be found at the
Missha US site and elsewhere on the web.